How to Sell Your Brand on a Podcast
How do you engage the audience without sounding like a turn-off advertorial? Delving into the art of this today is psychologist, best-selling international author, speaker and podcaster Owen Fitzpatrick.
Podcasts are amazing for selling your brand without sounding ‘salesy’.
Why? It takes 25 to 30 times for a consumer to hear a message before they follow through. The one-on-one time you get with a podcast allows you to create a deep connection with your audience and quickly. This engagement is something that is impossible with radio or television advertising.
How do you engage the audience without sounding like a turn-off advertorial?
Delving into the art of this today is psychologist, best-selling international author, speaker and podcaster Owen Fitzpatrick.
He teaches us about:
- The importance of consistency when building a podcast
- How to keep yourself and your brand authentic and engaging with the listeners
- The best ‘selling’ methods for your brand or product
- How to get your varying points across without losing your audience
- The importance of consistency when building a podcast
- How to keep yourself and your brand authentic and engaging with the listeners
- The best ‘selling’ methods for your brand or product
- How to get your varying points across without losing your audience
GUEST DETAILS
Owen Fitzpatrick is a Psychologist, International Best Selling Author, Speaker and Trainer.
Having a Masters in Applied Psychology, Owen has travelled the world to more than 100 countries and spoken to audiences in over 30 of them. His books have been translated into more than twenty languages. Having shared the stage with the likes of Sir Richard Branson and Seth Godin, Owen’s TEDX Talk ‘Mind Control’ has been viewed by more than 1.3 million people.
He has studied Strategic Negotiation in Harvard Business School and is regarded as a leading expert on the topics of psychology, behavioural economics and influence. He has worked with billionaires, olympic athletes and companies such as Google, LinkedIn, Pfizer, Ogilvy and Barclays to name but a few and helps organisations improve how they communicate and interact internally and externally with their clients and customers. He is also an award winning screenwriter and actor.
Instagram: @owenf23
Website: OwenFitzpatrick.com
Owen Fitzpatrick is a Psychologist, International Best Selling Author, Speaker and Trainer.
Having a Masters in Applied Psychology, Owen has travelled the world to more than 100 countries and spoken to audiences in over 30 of them. His books have been translated into more than twenty languages. Having shared the stage with the likes of Sir Richard Branson and Seth Godin, Owen’s TEDX Talk ‘Mind Control’ has been viewed by more than 1.3 million people.
He has studied Strategic Negotiation in Harvard Business School and is regarded as a leading expert on the topics of psychology, behavioural economics and influence. He has worked with billionaires, olympic athletes and companies such as Google, LinkedIn, Pfizer, Ogilvy and Barclays to name but a few and helps organisations improve how they communicate and interact internally and externally with their clients and customers. He is also an award winning screenwriter and actor.
Instagram: @owenf23
Website: OwenFitzpatrick.com
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